Natacha Gouby, is an hypnotherapist, a healthcare professional who specializes in using hypnosis to help clients overcome a variety of challenges, such as anxiety, stress, and habit formation. The hypnotherapist has an existing website, but users have reported difficulties in finding information about the services offered, booking appointments, and understanding the benefits of hypnotherapy.
01
Project Challenge
Background
We made our first version of Natacha’s professional website in 2018, allied to a redesign of her logo and graphic identity. Our aim was to bring freshness and vitality back to her online presence. We have exchanged a lot for content writing, especially to improve her SEO, and we have a monthly support meeting since 2018. In 2020, we decided together to redesign the site for more up-to-date components and to add her new activity as a specialist in weight loss.
02
Our Approach
Methodology
My method was:
- Defining the research question: What are the factors that contribute to the success of a hypnotherapist website in attracting and retaining clients?
- Analysing the case: Identifying a successful hypnotherapist's website that has a good reputation and a track record of helping clients achieve their goals.
- Collect data: Gather information from various sources, including the hypnotherapist, Natacha Gouby, her clients, and the website analytics. Methods included interviews, surveys, and website traffic analysis.
- Building from the data: Identifying patterns, themes, and insights that emerge from the data. Looking for commonalities and differences among the clients, their needs, and the website features that are most effective in meeting those needs.
- Making the best possible tool for Natacha Gouby to build an online presence with constraints of time and budget.
The Solution
Objective & Solutions
The hypnotherapist's website has been well received clients. Natacha has reported that the website has provided them with a larger audience and made it easier for them to book appointments with clients. Potential clients have appreciated the detailed information about hypnotherapy and its benefits, and the secure booking system (through a third party) has been well received, as it provides a convenient and secure way for clients to book appointments.